ACTIVI

TIES

TRASNATIONAL AUDIENCE DEVELOPMENT PLAN

Following a detailed study to identify the common needs of the audiences of the local entities, the Transnational Audience Development Plan has been used to define the communication strategies; the necessary resources; the timetable of actions; the indicators of success; and, finally, the means to actively involve the public inside and outside the local/regional communities in the rural areas of Spain, Italy and Bulgaria, including people with disabilities.

ONLINE TRAINING COURSE FOR CULTURAL OPERATORS IN RURAL AREAS

The course focuses on digital competences and audience development.

The course was designed by staff from Spain and Bulgaria, mostly managers, cultural Programme developers and public relations experts.

The didactic program has been hosted on the e-learning platform of the UCAV.

Access is through a learner profile with username and password.

Phase 1:

  • Preparation and design of the course by defining learning needs and learning outcomes.
  • Definition of evaluation indicators, preparation of a multilingual online training kit and material, uploading of the contents on the e-learning platform.
  • Preparatory briefing for trainers and tutors (use of the platform, monitoring of the learning process, etc.).

 

Phase 2:

  • Implementation of the course in the partner countries under the supervision of tutors and educators from the partner universities and the participation of other specialized trainers.
  • Participants; between 10 and 12 cultural operators

 

Phase 3: 

  • Evaluation through online questionnaires.

 

To facilitate the dissemination of the course for cultural operators, a training material has been developed in all project languages (Spanish, Italian, Bulgarian and English). It is available on the UCAV e-learning platform.

DIGITIZATION OF INTANGIBLE HERITAGE FOR THE DEVELOPMENT OF DIGITAL NARRATIVE (STORYTELLING)

The consortium has carried out the digitization process of various materials in different media: audio recordings; documents; videos and photos. The material was identified by the partners in the existing archives and repositories of IEFEM-BAS and ADA, as well as in other non-digitized collections at the local level.

The final product has been assembled into a virtual collection that is accessible to the public through this platform.

The work of this task was organized in five stages:

  • Definition of the type of narrative that would be used to show visitors the digitized heritage 
  • Initial review and identification of existing material in rural archives and collections.
  • Final selection of material and media to be shared.
  • Digitization of selected heritage, usability testing and translations into partners' languages. more samples] [a .pdf they prepared in the archive
  • Quality evaluation

 

The collection of digitized intangible cultural heritage is accessible through a facial control system, audio descriptions and subtitles in the video storytelling, both on the App and on this online platform.

VIDEO STORYTELLING

Video storytelling has made it possible to develop common narratives of different traditions related to specific themes (religious processions, harvest festivals, various celebrations in the rural world).

The catalogue and its stories are divided by theme. Each partner has put together a compendium of 20 different videos interconnecting the heritage of Spain, Italy and Bulgaria.

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